Active Motion is a personal coaching business focused on improving range of motion and injury prevention. With a deep-seated passion for movement and health, Active Motion offers a personalized approach, focusing on effective and enjoyable workouts. 

Active Motion's branding was developed to bring the brand's core values — perform, move, growth and strength — to life in a visual and distinctive way. The goal was not only to give the brand a strong and professional appearance, but also to maintain its approachable character. 

The logo reflects the dynamic character and ambition of Active Motion. The design symbolizes overcoming challenges, constant progress and the potential that lies within everyone. In addition, it embodies strength and confidence - not only for the brand itself, but also as motivation for clients to achieve their goals.

The result is a visual identity that encourages movement, symbolizes growth and perfectly represents Active Motion.