Moab by Legion Paper is a premier brand specializing in high-quality fine art and photographic papers.
 
Based in the USA, Moab offers a wide range of premium inkjet media designed to meet the needs of photographers, artists, and printmakers. Known for its exceptional quality, Moab provides both traditional and innovative papers that enhance the depth, detail, and richness of prints.

The idea behind this (fictional) rebrand is a simple one: keep the original identity but make it more modern. For the logo, the slanted ‘O’ remained to stay close to the original, but everything else became more modern and vibrant; the font, the colors, the packaging, …
 
The wavy rocks, used as a background, are inspired by where the brand gets its name from: the city Moab in Utah. Moab is known for its dramatic scenery with the nearby Arches and Canyonlands National Parks. Close by is Antelope Canyon, a formation of canyons with beautifully curved walls. Considering the fact that the brand has always had this connection to the surroundings of the city, it was crucial to maintain this element in the brand's identity.
 
Overall, the design of the rebrand is clean and modern while staying recognizable.