Smash My Burger isn’t just a burger joint — it’s a movement. With bold flavors, cheeky humor, and a rebellious attitude, this fictional brand smashes expectations in every way. It’s for those who crave more than just a meal; it’s for those who want an experience that’s loud, messy, and unapologetically bold.

The branding fully embraces this rebellious energy. The logo takes inspiration from raw, ‘vandalous’ graffiti, reinforcing the brand’s provocative and anti-establishment vibe. This aesthetic isn’t just for show — it’s carried through every aspect of the visual identity, from marketing to packaging, ensuring that every interaction with the brand feels like a statement.

From its mouthwatering smashed burgers to its playfully provocative messaging, Smash My Burger is designed to make an impact. It’s a brand that doesn’t just serve food — it starts conversations, breaks the rules, and dares you to embrace the mess.